We're nearing the end of Day One of The Big Sale. It's been great to see everyone come out and get some tremendous deals on wine and spirits, all of which we're selling for 99 cents over our wholesale cost today and tomorrow. We estimate that customers have already saved nearly $10,000 with today's deep discounts.
A lot of people are interested in the question of why we do it. Every time we have the sale, some folks think that we're circling the drain. Umm, no. We have the sale (a) because it's fun; (b) to reward our fantastic customers for their support throughout the year; and (c) to blow out seasonal wine inventory so that we can replace it with new stock.
We only announce The Big Sale by email, which is reason enough to subscribe to The Poop, our extremely awe-inspiring monthly newsletter. In addition to stunning beverage revelations, hilarious high-brow humor, poorly-altered photos, and the occasional totally fictitious feature, you'll get coupons, advance warning of special events, and a healthy dose of savoir-faire.
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